The detail is in the attention

As a photographer, I’m an absolute nightmare to live with. Or be friends with. I’ll admit it before anyone else has the chance to suggest it. The trouble is, I’m a perfectionist. I want every single thing to be right. The way the cutlery is placed in the dishwasher; the order the cups are stacked in the cupboard; even to wanting to use the same colour pegs when hanging out washing. It all matters to me.

But how does this relate to my work. You may be thinking why is this even being mentioned in a blog post on an accountancy practices’ website. For me there are similarities.

Chances are if you are reading this, you may be a client of d&k Accounting, or you are looking to move your business accounts over to them (seriously, if your in the second group, stop reading now and call Dan and make that happen. I moved my accounts to them and Dan and the team have been a fantastic support and transformed finances in my business – he’s not even paid me to write that!). But let’s face it. If Dan or one of the team are going through your accounts, you want them to pay attention to detail.  You want them to make sure that you’ve got the right VAT code on a transaction in Quickbooks. You want to make sure figures are entered into the right boxes, or a decimal place is in the right spot to prevent you paying lots more in tax than you actually owe.

But what about the photography your business uses?

I would argue it’s the same. Paying attention to detail can avoid embarrassing mistakes later. It can also improve the overall quality of the images you use.

Part of my time when I’m setting up for a photographic shoot is to check the surroundings. Is there anything, such as posters, that need to be taken down that could severely date an image. What does the messy pile of papers in the in tray on the corner of your desk say about you. If a potential new client saw this, would it instil confidence in them?

It’s simple things. But sometimes, even these simple things can have a big impact on the overall image and the brand message you are trying to communicate.

Since March 2020 online meetings have become the new normal. Children interrupting meetings now isn’t as newsworthy as it was when Professor Robert Kelly’s BBC News interview was gatecrashed by his children in 2017. I chair a weekly networking meeting, and during lockdown there were plenty of weeks that I ran the meetings with my two young children sat on my lap. Yes it adds a personal touch in unique circumstances.  But the first thing I did when we started online meetings was to remove the business plans and business sensitive information from the wall behind me. Why? Because it left a clean and tidy background. A professional representation – nobody on the call could see I was wearing shorts!

So the point of all this? You have to consider all elements of the image. The foreground and background are equally as important as the subject.

If you can’t remember the BBC News interview with Professor Robert Kelly, or want a couple of minutes to relive the awkward moment for the Professor, you can here 

Chris Vaughan specialises in working with a variety of business and commercial clients providing them with fresh, modern and creative images that helps create more engagement for his clients leading to more sales. 

To speak to Chris about his services you can find him at

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